we are emancipation

When did it become cool not to care for yourself? To brag about not sleeping and to work all hours of the day and night. To apologize for taking time off. We’ve worked so hard to prove that we can do it all that we forgot we don’t have to do it all at once. Let's make our own terms. 


 Emancipation was created to give women the freedom and the space to define their own success by curating self-care experiences.We design and gather goods for the busy woman with a simple aesthetic—t-shirts to remind you who you want to be and the goods to help you get there. Each season, we release a limited edition ritual comprised of items to help you further your self-care practice.


We're driving a revolution of women living a simpler, freer, and more conscious lifestyle. Join us. 

Laura Pucci Photography

meet our founder

Taylor Morrison is a quasi-creative, communicator, and change agent who is all too familiar with the stress that comes with trying to do it all. She leads employee engagement at a telematics startup by day, a brand strategy firm by night, advocates for water and sanitation health in her spare time, and writes every moment in between. Her experience building her own self-care rituals is what laid the foundation for Emancipation. Now she's helping other women find their own freedom through simple, seasonal self-care practices.